Reports from SERI Quarterly, SERI's in-depth quarterly journal on the Korean and Northeast Asian economies
October 2013 CSR and Corporate Citizenship in Korea and the World
SERI Quarterly spoke with Kenn Allen of the International Association for Volunteer Effort, and the Civil Society Consulting Group about the expanding presence of Korean business in global corporate social responsibility (CSR) activities, and the need for realistic expectations when pursuing CSR.
SERI spoke with Kevin Lane Keller of Dartmouth’s Tuck School of Business, on the new global acceptance of Korean brands, and the ways that Korean brands can stay relevant, as well as on the prospects for global branding among Korean SMEs. Providing value and continuing to innovate can ensure that even a classic brand can get a new lease on life.
SERI Quarterly spoke with Michael Green of the Center for Strategic and International Studies about North Korea, Asia’s new generation of leaders, and US policy toward the region. He expounded his views on the US-China rivalry in Asia, Korea’s diplomatic dilemmas, and the likely course to be taken by the Kim Jong-Un regime.
Popular author and trend forecaster Kim Rando talked with SERI Quarterly about trends in consumption in Korea for 2013. Kim identified a number of emerging themes, including uncertainty and instability, healthy parenting, enjoyment of irony, a taste for solitude, and a quest for healing. The middle aged and lower income earners will also emerge as an important consumer group.