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China Briefings

Reports on China issued by Samsung Economic Research Institute

China Business Intelligence No. 215

China Business Intelligence No. 215

Samsung Economic Research Institute Beijing Office

Aug. 27, 2012

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As the first global firm to utilize the android system and introduce the unconventional rounded design, HTC enjoyed high growth with its smartphones. However, from the 4Q of 2011, HTC saw year-on-year declines in the global market as well as the Chinese market. In addition to a sluggish economy, HTC's weak patent ownership rights particularly in the US and Europe and the ensuing lawsuits have weighed heavily on the firm. In the face of an even bleaker future, HTC must now make a concerted effort to boost its competitiveness and patent rights.

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