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China Briefings

Reports on China issued by Samsung Economic Research Institute

China Business Intelligence No. 221

China Business Intelligence No. 221

Samsung Economic Research Institute Beijing Office

Jan. 22, 2013

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Making up 12.5% of the total population as of 2011, the Post-90s generation is gradually expanding its influence in China's consumer market. This generation comes from relatively financially stable homes and has been exposed to various cultures, societies and knowledge and formed diverse values as a result. As the next generation consumers, companies must establish strategies to appeal to this unique group and gain customer loyalty.

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