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China Briefings

Reports on China issued by Samsung Economic Research Institute

China Business Intelligence No. 171

China Business Intelligence No. 171

Samsung Economic Research Institute Beijing Office

Aug. 25, 2010

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Motivated by the Apple iPad boom, market leaders and shanzhai (imitation and pirated brands and goods) manufacturers have started to move into the tablet PC market. With the iPad, Apple created a new market structure which is different from the traditional tablet PC market. Increasingly, iPad is leading a structural change in the PC market and providing Chinese manufacturers with a new strategy and business opportunity. Tablet PC makers entered competitions which have contributed to a boost in demand for parts and raw materials. As such, iPad created an innovative system with a combination of handsets, contents and applications. If iPad becomes a hit in China, Apple will be laying the foundation for the further introduction of its items based on its brand effect.

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