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China Briefings

Reports on China issued by Samsung Economic Research Institute

China Business Intelligence No. 175

China Business Intelligence No. 175

Samsung Economic Research Institute Beijing Office

Sept. 29, 2010

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Since the financial crisis, China's purchasing power has risen with rapid economic growth, rising wages and appreciation of the yuan. As a result, China's domestic demand came to influence the world economy in various areas. Multinational companies that rely heavily on the Chinese market, however, may be in for surprises. They may wrongly regard the figures in their financial statements, whose strong results are attributable to the Chinese market, as a mark of genuine competitiveness. In addition, sales from multinational companies have tended to fluctuate as Chinese consumers increasingly follow global trends. Therefore, foreign companies should prepare for risks which follow environmental changes by enhancing stronger cooperation on various fronts, while maintaining their market advantages through technology development.

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