At the 2013 Baidu World Conference hosted by China's largest Internet company Baidu, the company showcased various services and technologies. This year, attention was drawn especially to Light App, which eliminated the inconvenience of downloading apps, panoramic map, which presented 360-degree panoramic images and the company's acquisition of 91.com, China's largest smartphone service platform. With these services, Baidu has proved to have improved user experience and loyalty, and have moved ahead of its rivals in the mobile web industry.

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