Reports on China issued by Samsung Economic Research Institute
China's online travel market has made significant growth, exceeding the annual growth rate of the entire travel industry. As such, traditional travel agencies and online commerce companies have also jumped into the market. The market is growing, but since a relatively small share of people are using online travel services, the growth potential is high. Players of the tourism industry such as hotels can harness online travel services and take this an opportunity for growth by meeting users' needs.
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