Management Report
Management reports, briefs issued by Samsung Economic Research Institute
Recent Trends in Design Management
LEE Ahn-Jae
Jan. 12, 2007
Design management has become a significant issue in management strategy. Companies regard design as one of the most effective tools to differentiate their products, enhance brand value and spur innovation. According to a Samsung Economic Research Institute survey of 200 domestic CEOs, 51.7% stated that design has a decisive impact on corporate competitiveness.
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